Nickelodeon
PROJECT INFORMATION
PROJECT INFORMATION
We partnered with Nickelodeon to transform their digital experience and business model for a digitally native generation of kids. The goal was to unify fragmented digital products into a single platform that worked across cable authentication and standalone subscriptions—creating an experience that delighted children while earning parents’ trust.Through research and iterative design, we built a living product that adapts as a child grows. Contextual onboarding made the experience usable for a 3-year-old without alienating an 11-year-old, while a new engagement algorithm personalized content over time—introducing familiar characters in moments of surprise and evolving the UI from simple interactions into more powerful experiences as cognition developed.
We partnered with Nickelodeon to transform their digital experience and business model for a digitally native generation of kids. The goal was to unify fragmented digital products into a single platform that worked across cable authentication and standalone subscriptions—creating an experience that delighted children while earning parents’ trust. Through research and iterative design, we built a living product that adapts as a child grows. Contextual onboarding made the experience usable for a 3-year-old without alienating an 11-year-old, while a new engagement algorithm personalized content over time—introducing familiar characters in moments of surprise and evolving the UI from simple interactions into more powerful experiences as cognition developed.
