Dell
PROJECT INFORMATION
PROJECT INFORMATION
We partnered with Dell to create an immersive virtual reality experience that brought their Social Impact and sustainability story to life. While Dell’s innovation legacy was well known, their commitment to recycling and environmental responsibility was often overlooked—especially in high-visibility moments like SXSW.We designed and developed The Clearing, a world-first VR experience set in a living forest environment that used spatial storytelling, motion, and interaction to communicate Dell’s impact. Built in Unity for live events and global deployment, the experience drove over 17,000 attendees at SXSW 2019, generated 10M social impressions, and increased overall reach by 57% year over year.
We partnered with Dell to create an immersive virtual reality experience that brought their Social Impact and sustainability story to life. While Dell’s innovation legacy was well known, their commitment to recycling and environmental responsibility was often overlooked—especially in high-visibility moments like SXSW. We designed and developed The Clearing, a world-first VR experience set in a living forest environment that used spatial storytelling, motion, and interaction to communicate Dell’s impact. Built in Unity for live events and global deployment, the experience drove over 17,000 attendees at SXSW 2019, generated 10M social impressions, and increased overall reach by 57% year over year.
