Fuse.tv
PROJECT INFORMATION
PROJECT INFORMATION
Streaming services are dominating the traditional entertainment industry, leaving companies like Fuse Media, a music focused media company, left to innovate or die. Struggling to establish their digital offer, Fuse to help imagine their content and commerce offering in a future-proof SVOD concept.
Streaming services are dominating the traditional entertainment industry, leaving companies like Fuse Media, a music focused media company, left to innovate or die. Struggling to establish their digital offer, Fuse to help imagine their content and commerce offering in a future-proof SVOD concept.
OFFERING MORE THAN ENTERTAINMENT
In order to appeal to their young, multicultural audience, the experience would need to do more than entertain. Our SVOD concept connects Fuse’s mobile app with a TV viewing experience in real-time. By focusing on “gear” in their shows as an experiential pillar, we invented the ability to save and shop for items featured in their video content.
OFFERING MORE THAN ENTERTAINMENT
In order to appeal to their young, multicultural audience, the experience would need to do more than entertain. Our SVOD concept connects Fuse’s mobile app with a TV viewing experience in real-time. By focusing on “gear” in their shows as an experiential pillar, we invented the ability to save and shop for items featured in their video content.
OFFERING MORE THAN ENTERTAINMENT
In order to appeal to their young, multicultural audience, the experience would need to do more than entertain. Our SVOD concept connects Fuse’s mobile app with a TV viewing experience in real-time. By focusing on “gear” in their shows as an experiential pillar, we invented the ability to save and shop for items featured in their video content.
OFFERING MORE THAN ENTERTAINMENT
In order to appeal to their young, multicultural audience, the experience would need to do more than entertain. Our SVOD concept connects Fuse’s mobile app with a TV viewing experience in real-time. By focusing on “gear” in their shows as an experiential pillar, we invented the ability to save and shop for items featured in their video content.
BEYOND THE EXPERIENCE
We imagined a second screen experience that allowed users not only to be able to play, pause and control their television experience, but to get time-relevant additional information as they viewed.On the backend of the engagement as the UI evolved, bwe mapped a flexible system capable of scaling across the Fuse brand ecosystem.
BEYOND THE EXPERIENCE
We imagined a second screen experience that allowed users not only to be able to play, pause and control their television experience, but to get time-relevant additional information as they viewed.On the backend of the engagement as the UI evolved, bwe mapped a flexible system capable of scaling across the Fuse brand ecosystem.
BEYOND THE EXPERIENCE
We imagined a second screen experience that allowed users not only to be able to play, pause and control their television experience, but to get time-relevant additional information as they viewed.On the backend of the engagement as the UI evolved, bwe mapped a flexible system capable of scaling across the Fuse brand ecosystem.
BEYOND THE EXPERIENCE
We imagined a second screen experience that allowed users not only to be able to play, pause and control their television experience, but to get time-relevant additional information as they viewed. On the backend of the engagement as the UI evolved, bwe mapped a flexible system capable of scaling across the Fuse brand ecosystem.
