Godaddy
PROJECT INFORMATION
PROJECT INFORMATION
GoDaddy is evolving its brand and platform to better support millions of small business owners worldwide. Our work focused on reimagining the purchase-path experience—expanding customer access to GoDaddy’s broader suite of services beyond domain registration.Through focused ideation and design sprints with internal partners, we identified and prioritized high-impact opportunities. The result was a set of research-validated, production-ready concepts designed to increase service adoption and improve overall conversion.
GoDaddy is evolving its brand and platform to better support millions of small business owners worldwide. Our work focused on reimagining the purchase-path experience—expanding customer access to GoDaddy’s broader suite of services beyond domain registration. Through focused ideation and design sprints with internal partners, we identified and prioritized high-impact opportunities. The result was a set of research-validated, production-ready concepts designed to increase service adoption and improve overall conversion.
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